Synopsis
When Switzerland's Visarte association asked me to contribute to their magazine, I immediately thought of my 2015 talk, “10 Questions Every Gallerist Should be Asking Themselves Now. Because over the years, many artists asked me questions as they try to navigate a market that’s constantly being reshaped by internal factors and externalities such as globalization, social media, identity politics, cancel culture and, most recently, Artificial Intelligence. This piece distills 25 years of insights; it's meant to help artists stay in control of their careers, in a system that rarely makes that easy. And, yes, I know not every question is relevant to every artist.
